Page 30 - 2000 (3) Agricultural Census 2000, Procedure & Data Tables Punjab( Enhance)
P. 30
PUBLICITY Information Department were, inter
alia, invited and employed to get
A small scale but economical published the handout about the
and well-thought out publicity census in the lo.cal newspaper(s)
campaign was undertaken to seek which proved very conducive for the
cooperation of the farming community local publicity.
~ fn general and target population in
particular. Television, being the Since the census was ·based on
strongest audio-visual media, was sample enumeration and the
utilized very appropriately for the enumeration work · was to confine to
publicity campaign of the census. the selected mouzas I villages, a
Some senior officers of ACO got large number of members of the
recorded a few programmes in District and Tehsil Councils,
national as well as regional languages Chairmen of . Union Committees and
about the importance and usefulness Councilors of the selected villages
of agricultural census to create were individually contacted and
awareness and also to remove addressed on the issue.
possible suspicions arising in the
minds of the targeted households.
These programmes were repeatedly ENUMERATION PROCEDURE
broadcast on national hook-up and
also in different regional programmes Enumeration triggered off
at well determined intervals during tt;ie immediately after the training of
course of census field operation. This enumerators. On the last day of the
media also provided coverage to the training; kit bags containing adequate
census in the national as well as the supply of documents and stationery
local news bulletins highlighting the were handed over to the enumerators
objectives and importance of the and supervisors. However, a
ex~rcise for mobilizing the all sufficient supply of forms and other
.c;9Qeerned. documents were , also ..kept at the
training centers to meet .any short fall
/'
Other media including radio and during the course of en,umeration.
newspapers were also utilized to
project the importance of the census In settled areas of the NWFP,
and its objectives. The teams of radio Punjab and Sindh, where three stage
conducted various interviews of some sample design was adopted, each
senior officers and broadcast as per enumerator on conclusion of the
laid down intervals in the national as training proceeded -to the assigned
well ' :as regional programmes. sampled mouza(s) and prepared_ a
Similarly, handouts were issued to the sketch map of the mouza showing
newspapers at appropriate junctures. location of houses and important
For insta11-1ce, in the district census landmarks. He then numbered the
meetings as mentioned earlier, the residential houses ~d recorded
representative( s) of the Press those alongwith names of head of the
(XXVIII )
