Page 30 - Agricultural Census 2000 NWFP Vol II Part 1
P. 30
. PUBLICITY Information Department were, inter
alia, invited and employed to get
A small scale but economical published the handout about the
and well-thought out · publicity census in the local newspaper(s)
campaign was undertaken to seek which proved very conducive for the
cooperation of the farming community local publicity.
in general and target population in
particular. Television, being the Since the census was based on
strongest audio-visual media, was sample enumeration . and the
utilized very appropriately for the enumeration work was to confine to
publicity campaign of the census. the selected mouzas / villages, a
Some senior officers of ACO got large number of members of the
recorded a few programmes in District and Tehsil Councils,
national as well as regional languages Chairmen of Union Committees and
about the importance and usefulness Co_uncilors of the selected villages
of agricultural census to create were individually contacted and
awareness and also to remove ~, addressed on the issue.
possible suspicions arising in the
minds of the targeted households.
These programmes were repeatedly ENUMERATION PROCEDURE
broadcast on national hook-up and
· also in different regional programmes · Enumeration triggered off
at well determined intervals during the immediately after the training of
course of census field operation. This enumerators. On the last day of the
media also provided coverage to the training, kit bags containing adequate
census in the national as well as the supply of documents and stationery
local news bulletins highlighting the were handed over to the enumerators
objectives ard importance of the and supervisors. . However, a
exercise for mobilizing the all sufficient supply of forms and other
concerned. documents were also kept at the
training centers to meet any short fall
Other media including radio and during the course of enumeration.
newspapers were also utilized to
project the importance of the census In settled areas of the NWFP,
and its objectives. The teams of radio Punjab and s·indh, where three stage
conducted various interviews of some sample design was adopted, each
senior officers and broadcast as per enumerator on· conclusion of the
laid dowrr· intervals in the· national as training proceeded . to the assigned
well as · ,: regional programmes. sampled mouza(s) and prepared a
Similarly, handouts were issued to the sketch map of the mouza showing
newspapers · a_t appropriate junctures. location of houses and important
For instance, · in the district census landmarks. He then numbered the
meetings as mentioned earlier, the residential houses and. recorded
representative( s) of the Press those alongwith names of head of the
( XX.VIII )
